We’re all about rethinking how we tackle poverty together with our network of partners around the world, and with the supporters of our two brands: Y Care International and All We Can.
If you’re a communications specialist and creative team-player/manager, keen to invest yourself and your skills so that communities and individuals can fulfil their potential – then this may be the role for you.
All We Can has an exciting opening for a leader of Communications and Advocacy, in our Public Engagement Team, working across both charity brands. You’ll be experienced in communication strategies and tactics, able to pull together PR and promotional plans, and experienced at getting people active in speaking up and campaigning on issues that count. You’ll also be comfortable raising the profile of our innovative and tested ‘Partnership Approach’ with the sector, and supporters.
As a manager, you’ll be empowering and supportive of those you line-manage – and bring your own experience and ideas to our friendly and driven culture.
You’ll manage a small and skilful team of digital, communications and advocacy specialists, be part of a Senior Management Team, and work with members of the wider Public Engagement Team.
This role is all about growing the engagement, awareness and income of both our brands. If that inspires you, please read the full job description, complete the application form, and return it to us by Thursday 8 September 2022, 12:00 pm.
Term of appointment: Permanent.
N.B.: You must have the right to live and work in the UK to be considered for this role.
Location: Central London Office
All employees of All We Can are employed to work as part of one organisational team, which serves and supports the work of two separately registered charities – All We Can and Y Care International. Every role in the team is required to respond and engage appropriately and as directed, in work addressing and meeting the charitable objectives and operational functions of both brands.
Purpose: To collaboratively manage, co-ordinate and develop effective cross-channel communications, PR and Advocacy strategies for All We Can and Y Care International, including faith-based audiences, growing engagement, awareness and income; and to play a full part in the Public Engagement Team (PET) leadership team, shaping and owning the direction, integrated working, and empowered culture.
Responsible to: Director of Public Engagement
Responsible for: Communications and Advocacy Officer
Digital Marketing Officer
- All We Can staff
- All We Can trustees
- Office volunteers
1) Supporters, donors and enquirers:
- Individuals, including church ministers and volunteer co-ordinators and speakers
- Representatives of Churches, Circuits and Districts Funding bodies (both private and public)
- Representatives of overseas or UK partner organisations Mailing and fulfilment houses
- External digital agencies Methodist and YMCA Families & colleague equivalents
- Global and sector networks and colleagues
- Campaign and coalitions of which we are a part
Main tasks and responsibilities:
- Communications strategy & co-ordination for All We Can and YCare International Comms Strategy: Develop, manage, co-ordinate and implement effective cross-channel communications strategies for both charities, focused on acquiring and retaining supporters, engaging press, and sharing the work of both charities partners.
- Brand idea: Find ways to frame and communicate All We Can and Y Care International’s core idea – using this brand essence in creating a distinctive public personality, through communications in media and supporter comms. Contribute to the continuing development of All We Can and Y Care’s overall brand and positioning.
- Visual identity: Ensuring All We Can and Y Care’s visual identities and house-style guidelines, faith basis, approach and values are followed, including providing coaching and assistance to team members on how to interpret these for context.
- Advice & training: Provide ongoing support and advice on communications, PR and marketing to the rest of the organisation – and, as opportunities arise, providing training, templates, written guidelines.
- Digital: Lead and champion the digital agenda across our Public Engagement work, and also the use and value of data, helping to identify and instigate ways in which our work, and that of our partners, can benefit from digitization, technology and innovation as well as be informed by reliable and comprehensive data and research from networks and global partners. Respond to and adapt to risks of digital disintermediation.
- Budget: Manage and monitor the budget for all activities and expenditure in this area of responsibility, reporting and revising each quarter for every reforecast and develop and adapt new budgets annually and amend at each quarterly review. Ensure budget adherence and sign off with the Director of Public Engagement
- Ops Plans: Author and edit operational plans in relation to this area of responsibility and input into master operations plans for the organisation. Proactively monitoring and reviewing operational plans regularly as well as when required for organisational review processes.
- Advocacy The Head of Communications & Advocacy will oversee the advocacy strategy and activities of both charities, supporting the Communications & Advocacy Officer as they own advocacy-related comms and campaigns.
- Brand Management: Manage the All We Can and YCare brands, working with the wider team to understand brand response, collaboratively evolving the brands and providing guidance to the team as part of a ‘collaborative co-ownership’ of the brands. Develop and maintain brand guidelines for both organisations which orbit around the brand essence for each organisation (potential fulfilled/partnership approach) and cover visual brand. Use this brand essence as the unifier in creating distinctive public personality through communications in media and supporter comms.
- Supporter and corporate communications Partnership: Integrate the Partnership approach into the comms spectrum, across both charities.
- Website: Manage and work with Fusion (external) to develop the websites of both brands, content and strategy, creating and commissioning original content, coordinating input from other staff, partners, supporters and external agencies, and acting as point of contact for Fusion.
- Corporate Comms Materials: Produce and periodically update corporate communications materials (including corporate films, and the Annual Review) and other communications / presentations as required, liaising with other team members, authors, designers, film-makers, proofreaders and printers as necessary.
- Creative Process: Use the creative process for development of all comms.
- Comms Programme: Manage and be proactive in developing / improving All We Can’s and Y Care International’s offline and email communications, integrating these as appropriate and working closely with Fusion to ensure a digitally forward approach. This function includes a broad range of activity: from planning and implementing marketing, communications and advertising/PR campaigns to supporting fundraising events and appeals; generating/commissioning content for regular products such as the monthly email supporter newsletter; copywriting; liaising with designers, printers and mailing houses.
- Emergencies: Co-ordinate effective cross-channel communications, including communications updates for large grant makers (e.g. OPM) around any emergencies which All We Can and or YCare responds to.
- Standard descriptors: Ensure references to All We Can in handbooks, directories and on websites are kept up to date.
- Budget: Manage allocated expenditure budgets effectively.
- GDPR: As a member of the Data Protection Working Group, co-own GDPR compliance, with specific responsibility for activities undertaken within your team.
- Media and social media
- Media & PR strategy: Develop a media and PR strategy (as part of the wider communications strategy) and invest time in building relationships with key media contacts.
- Press Releases: Research, write and disseminate press releases and articles as required – finding unique angles and engaging hooks.
- Social Media: Line-manage and work with the Digital Marketing Officer to manage and develop All We Can’s and YCare’s social media presence which currently covers Facebook, Twitter, Instagram, LinkedIn
- Overseas Partners and Beneficiaries
- Story pipeline: Ensure a supply of stories and information about All We Can’s overseas partners and their work and beneficiaries is available for public engagement activities. Organise, take part in and lead case study gathering partner visits, for UK team and/or local suppliers. Oversee consent-gathering for visuals (stills and video) and interviews, and update consent policies and procedures as needed. Provide training to staff, partners and local media-gatherers. Co-ordinate communications requests from across PET and the wider organization, liaising with the Programmes and Partnerships Team to plan how to meet these needs, including through trips, training, and contact with partner organisations.
- Systems: Develop and manage systems and equipment to support effective communications, including managing All We Can’s Media Library.
- Compliance: Ensure GDGR and safeguarding compliant processes are maintained with the help of other team members. Ensure compliance with All We Can’s and Y Care’s photo policies, and good practice in use of images and film
- Embed the organisation’s ‘One Kitchen, Two brands’ model Manage, maintain and develop the organisation’s ‘One Kitchen, Two brands’ model at a team level, working across Y Care and All We Can supporters Explore, apply, pioneer and model how the organisation’s ‘One Kitchen, Two brands’ model outworks in integrated public comms and PR across YCare International and All We Can’s brands, from campaign development, to giving handles.
- Working with acquisition & retention: current and new markets Contribute to the development and implementation, alongside other PET SLT members, of an integrated acquisition and retention strategy and supporter journey for current and new markets, for All We Can and Y Care International. Support the website development around new markets identified through research. Alongside other PET SLT members, sustain and grow digital community engagement in fulfilment of the individual-givers strategy. Copywrite and help inform direct mailings as required the Head of Philanthropy & individual rels. Ensure collaborative, joined up thinking across co-owned projects. These will be written in the Communications & Advocacy team, with briefing from the Head of Philanthropy & Individual Rels. The Head of Communications & Advocacy will input into and support / promote the Extraordinary Gifts platform and products, managed by the Individual Giving Team, and working with the Digital Marketing Officer on promotion.
- Team Leadership and Management
- Serve as a member of the PET Senior Leadership Team (SLT) and of the wider organisational SLT
- Build, coach and develop the Public Engagement Communications and Advocacy team. Establish a culture of trust, appropriate push-back and innovation. Manage team members in an empowered way, encouraging them to take calculated risks and make decisions themselves. Invest in and build strong ‘one team’ thinking, for the Public Engagement acquisition team, within and as a core part of the wider Public Engagement Team. Provide leadership, direction and management support and development to direct line reports, including annual appraisals and regular catch-ups. Task-manage staff, consultants and suppliers working on initiatives for which you are responsible.:
- Corporate responsibilities Vision & Values: A commitment to the vision, mission and values, of both charities and accepting of their brands and identities as international development, relief and advocacy organisations, actively engaged with the Methodist Church and YMCAs, respectively.
- Strategy: A commitment to All We Can’s strategy to engage with faith based groups and churches in particular, as part of its collaborative approach to sustainable development.
- Attend and engage in team meetings, strategy meetings, Trustees’ meetings and other meetings as appropriate and required
- Undertake any other reasonable duty consistent with the responsibilities of the post as requested by your line manager, the CEO or a member of the Senior Leadership Team
- Ensure familiarity with and adhere to our organisational policies and procedures and keep informed of all cross departmental activities
- Commitment to, and modelling of, the mission and values of our organisations, and acceptance of the unique purpose of each entity as an agency of international development and relief in our efforts to contribute to the end of poverty and injustice.
- Contribute actively to the building of a positive and inclusive team culture, valuing and demonstrating principles of equality, diversity and inclusion, understanding of the faith basis on which our movements are founded, and a commitment to work and engage in a demonstrably relational way with other team members and stakeholders.
- Actively seek and adopt ways to innovate, adapt and flexibly approach obstacles to progress and increased impact in all we do.
Head of Communications & Advocacy
Method of Assessment
- Education and training
- University degree or equivalent
- Postgraduate or vocational qualification in relevant subject (e.g. communications)
A & Q
- 4+ years proven ability in a supporter-focused communications, PR, marketing or media role for a charity or NGO
- Experience of working for an international development organisation
A & I
- 2+ years writing / editing fundraising copy targeting a range of audiences – including Christians
- Copywriting experience
A, I, W
- 2+ yrs Proven ability working in an integrated comms environment, including digital, planning and implementing a PR and promo strategy in both traditional and social media
- Experience using use analytics to track social media campaign performance
A, I, P, W
- Leading successful marketing or communications campaigns, and facilitating staff teams managing areas of integrated campaigns
A & I
- Website and email management
- knowledge of Google Analytics, CRMs and email management systems
A & I
- Experience using audio-visual media / film, and working with film suppliers / production companies
A & I
- Experience working with external website agencies
A & I
- A strategic approach to the communications mix
A & I
- Doing presentations and facilitating workshops for a variety of audiences
A, I, P
- Knowledge and skills
- Excellent verbal and written communication skills. Proven written and editing skills.
- proofreading skills
A, I, P, W
- An seasoned understanding of church/Christian audiences across a range of denominations
- Familiarity with the Methodist Church in Britain
A, I, P, W
- Ability to think and work strategically
A, I, P
- Computer skills to include Microsoft Word, Powerpoint, Publisher, email and web editing
- Proficient user of website content management systems
- Proficiency in photography, videography and video editing
A, I, W
- Ability to work on own initiative, as part of a small team
A & I
- Experience of successfully managing small teams of direct reports
A & I
- Ability to plan and manage time effectively, prioritising and balancing immediate and opportunistic tasks with longer-term priorities and projects
A & I
Qualities and attributes
- Commitment to All We Can and YCare International’s vision, mission and values, and accepting of its identity as an international development, relief and advocacy organisation actively engaged with the Methodist Church
A & I
- A commitment to All We Can and YCare International’s strategy to engage with faith based groups and churches in particular, as part of its collaborative approach to sustainable development
A & I
- Able to generate creative marketing and communications ideas and turn them into practical propositions
A, I, W, P
- Sensitive to the complexities of cross-cultural communication, and able to relate to partners in developing countries
- Experience working cross-culturally.
A & I
- An interest in international development issues
A & I
- Willingness to sometimes work at evenings and weekends, and undertake regular travel to developing countries
- Experience working in developing countries
A & I
Method of Assessment:
- A – Application form
- I – Interview
- W – Written exercise
- P – Presentation
- Q – proof of qualification (certificates or transcripts)
Heads of Communications & Advocacy
Terms and conditions
The terms and conditions of employment are outlined fully in the Employee Handbook.
Term of Appointment: Permanent.
Hours of Work: A total of 35 hours per week, 5 days per week. Payment for overtime is not given but employees are entitled to time off in lieu by agreement.
Starting salary: £43,000.00 per annum
Holiday Entitlement: Holiday Entitlement: 25 days per annum, plus Bank Holidays and an extra three days at Christmas and New Year. Additional leave is also awarded after 2 years (3 days) and 5 years (2 days) continuous service (please note, holiday entitlement is pro-rata for a part-time post).
Other Benefits: Life Assurance, tax-free childcare scheme, Cycle to Work Scheme and Employee Assistance Programme, Confidential Counselling Service, Health Assured Scheme, Critical IIlness/ Income Protection Insurance, TOIL, Volunteering Time Off Scheme, study leave, flexible working hours and working from home options (some limitations due to job roles may apply).
Sick Pay: Entitlement in accordance with All We Can/ Y Care’ s terms and conditions of employment.
Pension: All We Can/ Y Care operates a contributory pension scheme, with a minimum contribution of 6% employer and 3% employee that all employees are eligible to join. Full details will be provided at the commencement of employment.
Probationary Period: Appointments are made subject to the satisfactory completion of a probationary period, normally six months (or trial period to be discussed)
DBS (Disclosure and Barring Service): The appointment is subject to a Disclosure and
Barring check, please see application form for full details
Season Ticket: Season ticket loans are available after the satisfactory completion of the probationary period.
Health and Safety: The post holder will be subject to our Health and Safety policy.
Equal Opportunities: The post holder will be subject to our Equality, Diversity & Inclusion policy.
Physical Conditions: Working from home (a health and safety visit will be arranged during induction, to ensure the space is suitable for working). Open plan office at a central London office, currently 25 Marylebone Rd, London, NW1 5JR, but this will move to a nearby office in 2022.
PLEASE NOTE: In response to Covid-19 and office changes, most staff are currently working from home with only core staff working for limited hours in the office. A return to the office in early 2022 will be subject to review and assessment nearer the time.
Applications should be sent by email and must be received by no later than midday on Thursday 8th September, 2022. Interviews will be held in the week commencing 19th September, 2022.
Your application should be on the application form downloadable from the All We Can website via the button below.
Applications will be reviewed on an on-going basis and interviews of strong candidates may be conducted before the advertised date.
The successful candidate will be expected to take up the post as soon as is reasonably possible.
For enquiries/further details please contact: Patti Tobin at email@example.com
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